Young Hoon Kim, Jim Taylor and Tanya Ruetzler
Any Difference? A Comparative Analysis: ACase Study of Two Festivals, Sustainable Tourism
The increased presence of events and festivals can be attributed to many factors including positive economic impact, increased community engagement, and enhanced destination image. Thus, there has been an increased attention from destination marketing and event/ festival organizers to the development of local events and festivals. Previous studies have supported that festivals provide a specific time and place for their organizers to show their commitment to being good citizensand neighbors. Additionally, festivals and events also generate intangible and tangible assets for a destination and have been used as an instrument for local tourism business development.
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